Celebrities Are Obsessed With These Y2K Hairstyles — And So Are We (2024)

With the plethora of frosted highlights, space buns, hair clips, and zig-zag parts, it’s safe to say that the resurgence of the late '90s and early ‘00s beauty is back and here to stay. “The Y2K [hairstyle] trends are cool because they are playful, nostalgic, and require minimal effort,” says Rubyna Kim, StyleSeat hairstylist. TikTok has racked up 14 million views (and growing) on #Y2Khair tutorials. And celebs like Megan Thee Stallion and Lizzo are even showing up with hair clips and space buns to red carpet events.

This resurgence of Y2K hairstyle trends isn’t exactly how you remember them, though. Instead, they pull from both past and present trends to feel more fashionable and less cringe. “Y2K hairstyles have come back with a ‘same, same but different’ twist this time around,” says Tara Simich, CEO and founder of Mermade Hair. “It still gives you the nostalgic vibes, but with a modern execution. Expect fluffy blowouts minus the teasing combo and coloring techniques, for a more sophisticated look.”

Although the nostalgia trend continues to gain speed, the experts all agree that butterfly clips and zig-zag parts won’t last much longer — so what hairstyles are about to take their place? “We expect a lot of big hair energy in 2022,” says Simich who believes mid-2000s movies will be your go-to inspiration for Y2K styles going forward. “Think layered fluffy Mandy Moore locks, more Bring It On volume at the roots, Jessica Alba Step Up bangs and tighter curls giving us all the Mean Girls vibes.” Smirch continues.

Ahead, check out nine of the most popular Y2K hairstyles that are back, better than ever, and worth a try.

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Baby Braids

Baby braids are small thin plaits (read: braids) on both sides of the face to add a roped texture to any hairstyle worn down,” says Amy Abramite, creative director and hairstylist at Maxine Salon in Chicago. To achieve at home, begin with hair’s natural texture and a center part. Next, section two small tendrils and create a three-strand braid with loose tension and secure with elastics if needed. Abramite recommends adding a lightweight paste like Fiber Groom Elastic Texture Paste over braids to add hold and prevent from unraveling.

Face-Framing Tendrils

Whether they’re braided tendrils or two simple strands of hair, framing your face with layers makes for an effortless look that’s still noticeable enough to grab some attention. “This cut allows you to craft an actual shape around the face to give flattering dimension and texture,” RUSK Hair Global Creative Director Matt Swinney tells TZR. Test the style by pulling out small sections of the hair from an updo to soften the style. Abramite suggests applying an oil like the Elixir Ultime LHuile Original Hair Oil to the tendrils to add moisture, shine, and separation.

Flipped Out Ends

Flipped ends can elevate and add dimension to any look, even if it’s a sleek, straight bob. “Originally inspired by the ‘60s, this look was brought back in the early 2000s accompanied with more layers,” says Jasmine Burnside, editorial and celebrity hairdresser. To achieve easily at home, blow dry using a round brush and prep the hair with a heat protectant. “While blow drying, encourage the hair to flip out by directing the hair with the round brush and airflow. To smooth the surface of the hair and lock in that perfect flip, use a 1-1 and 1/4” curling iron,” Burnside adds.

High Pigtails

High pigtails went viral in the ‘90s as soon as Baby Spice sported them on a Spice Girls tour. In recent years Ariana Grande, Hailey Bieber, and more It girls have made the trend cool again. Instead of thinking child-like pigtails, today you can wear them in sleek braids, teased out, and with hair accessories for a more elegant and grown-up look. For extra volume, try the RUSK Thick Body & Texture Amplifier.

Mermaid Hair

The uniform zig-zag waves that were made popular in the early ‘00s with crimp hot tools have made a recent resurgence on TikTok with a new name: mermaid hair. The 2022 update to crimped looks has wider waves that are still beachy but more polished for any kind of outing. Be sure to spritz on a nourishing leave-in conditioner for extra moisture and shine.

With a soft-serve-like emulsion featuring mango butter, hydrolyzed quinoa protein, and argan oil, this multipurpose leave-in conditioning cream wraps your strands in lightweight shine and soft definition. Silicone-free and multipurpose as both a styler and leave-in conditioner, it’s suitable for wavy, curly, and coily hair.

Retro Space Buns

According to Abramite, space buns — dual top knots placed side-by-side with a center part — are a “natural progression following the singular top knot or chignon.” To style, begin with a part down the middle of the head and create high ponytails with elastic bands. Next, twist the tails around the bases in a circular motion building volume, and secure with hair pins. Mist the buns with a flexible hairspray to hold them in place.

Claw Clips Buns

Kim reaches for a Y2K claw clip for the ultimate, chic lazy girl updo. It’s sophisticated and versatile in a messy bun or half up, half down style. Plus, claw clips come in all shapes and colors. Her tip: “Leave a few face-framing pieces out, as it will contour the face pretty nicely.”

Spiky Buns

Think: Mandy Moore’s iconic hairstyle in the “Candy” music video from 1999. The sleek spiky bun has been seen recently on the likes of Olivia Rodrigo, Doja Cat, Dua Lipa, and even at the 2022 Met Gala as worn by Gigi Hadid. “Braids, spikes, knots, and an overabundance of hair accessories glittered the scene in the early 2000s,” Clayton Hawkins, a celebrity hairstylist who works with Rodrigo, Elizabeth Olsen, Rachel Zegler, and Dove Cameron, previously told TZR. “Now that it’s making a resurgence, remember: There are no rules when it comes to Y2K hair. Make it your own and make it weird.”

Achieve this look by securing your hair into a sleek high bun with hair spray or clear gel to smooth fly-aways, then pin or tuck hair ends through the front of the elastic to fan out around the bun in spikes.

Money Piece Highlights

Money pieces were a defining style of Y2K trends, and the chunky highlights are back and thriving among celebrities and influencers alike, including Lizzo, Bella Hadid, Kim Kardashian, and Beyoncé. "The 'money piece' refers to a coloring technique in which the front hairline is lightened to frame the face and freshen your overall hair color," Andrew Fitzsimons, hairstylist to Khloe and Kourtney Kardashian, previously told TZR. He explained that the look is a more refined take on color jobs of the past. "Think of it as a less dramatic version of Ginger Spice's face-framing blond. Rather than a dramatic shift in color, it's your color, lightened."

This time around, the trend won’t require you to fry your hair à la the ‘90s stick straight look — the trend works well with all hair textures. “For girls with curls, individual curls can be highlighted to create a chunk or bold highlight,” Jessica Wall Innella, Aloxxi Artist and owner of Renaissance Salons, previously told TZR. “Fine, straight, or coarse and wavy hair can have strategically placed chunky highlights for more contrast.”

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The resurgence of late '90s and early 2000s beauty trends, including hairstyles, is gaining popularity. These Y2K hairstyle trends are characterized by their playful and nostalgic nature, requiring minimal effort. They have been embraced by celebrities like Megan Thee Stallion and Lizzo, and have gained significant attention on platforms like TikTok. However, the current iteration of Y2K hairstyles incorporates both past and present trends to create a more fashionable and sophisticated look. The experts predict that big hair with layered fluffy locks, volume at the roots, and tighter curls will be popular in 2022, drawing inspiration from mid-2000s movies [[1]].

Baby Braids

One of the popular Y2K hairstyles making a comeback is baby braids. Baby braids are small thin plaits on both sides of the face that add a roped texture to any hairstyle worn down. To achieve this look, start with a center part and section two small tendrils. Create three-strand braids with loose tension and secure them with elastics if needed. To add hold and prevent unraveling, you can use a lightweight paste like the Oribe Fiber Groom Elastic Texture Paste [[1]].

Face-Framing Tendrils

Another Y2K hairstyle trend is face-framing tendrils. This style involves braided tendrils or two simple strands of hair that frame the face, adding dimension and texture to the overall look. You can achieve this style by pulling out small sections of hair from an updo to soften the style. Applying an oil like the Kérastase L'Huile Original Hair Oil to the tendrils can add moisture, shine, and separation [[1]].

Flipped Out Ends

Flipped out ends can elevate and add dimension to any hairstyle, including sleek, straight bobs. This style, inspired by the '60s and popularized in the early 2000s, involves directing the hair with a round brush and airflow while blow-drying to encourage the ends to flip out. To smooth the surface and lock in the perfect flip, you can use a curling iron. Using a heat protectant spray like the Luseta Beauty Argan Oil Heat Protectant Spray is recommended before heat styling [[1]].

High Pigtails

High pigtails, a trend that went viral in the '90s, have made a comeback in recent years. Instead of the child-like pigtails, today's high pigtails can be worn in sleek braids, teased out, or with hair accessories for a more elegant and grown-up look. To add volume, you can use the RUSK Designer Collection Thick Body & Texture Amplifier [[1]].

Mermaid Hair

Mermaid hair, characterized by uniform zig-zag waves, was popular in the early 2000s. This style has made a recent resurgence on platforms like TikTok. The updated version of crimped looks features wider waves that are beachy yet more polished. To achieve this style, spritzing on a nourishing leave-in conditioner like the Bread Beauty Supply Elastic Bounce Leave-in Conditioning Styler Hair Cream is recommended [[1]].

Retro Space Buns

Space buns, dual top knots placed side-by-side with a center part, are a natural progression following the singular top knot or chignon. To style space buns, start with a part down the middle of the head and create high ponytails. Twist the tails around the bases in a circular motion to build volume and secure them with hair pins. Using a flexible hairspray like the Verb Strong Hairspray can help hold the buns in place [[1]].

Claw Clip Buns

Y2K claw clips are a popular choice for creating chic lazy girl updos. They can be used to create messy buns or half-up, half-down styles. Leaving a few face-framing pieces out can contour the face nicely. Claw clips come in various shapes and colors, adding style and sophistication to the hair. The Kitsch Eco-Friendly Marble Claw Clip is an example of a claw clip that adds a touch of fun sophistication to the hair [[1]].

Spiky Buns

Spiky buns, reminiscent of Mandy Moore's iconic hairstyle in the "Candy" music video from 1999, have made a resurgence. This style involves securing the hair into a sleek high bun with hair spray or clear gel to smooth flyaways. Then, pin or tuck the hair ends through the front of the elastic to fan out around the bun in spikes. The PATTERN by Tracee Ellis Ross Strong Hold Hair Gel is a flexible styling gel that provides long-lasting hold for spiky buns [[1]].

Money Piece Highlights

Money piece highlights, a defining style of Y2K trends, are chunky highlights that frame the face and freshen the overall hair color. This trend works well with all hair textures and is a more refined take on color jobs of the past. You can achieve this look by using a toning purple shampoo like the Olaplex No.4P Blonde Enhancer™ Toning Purple Shampoo to neutralize brassiness and boost brightness [[1]].

These are just a few examples of the popular Y2K hairstyles that have made a comeback. The resurgence of these trends allows for a playful and nostalgic look with a modern twist.

Celebrities Are Obsessed With These Y2K Hairstyles — And So Are We (2024)
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