Fashion Forward
7 Kawaii Outfit Ideas That Are As Cute As Can Be
Hello Kitty couldn’t do it better herself.
by Margaret Blatz
Onnie A Koski/Getty Images Entertainment/Getty Images
Break out your childhood Hello Kitty accessories, because Kawaii fashion is trending once more in the States. Kawaii aesthetics have long been a staple in differing iterations within Japanese culture, where the notoriously cutesy style first emerged as a handwriting style (particularly in girls), and then later went on to serve in part as a symbol of shifting social, economic, and political conditions in Japan for both young men and young women.
Following student rebellions in the ‘60s and ‘70s, young women, increasingly frustrated by their lack of post-school options, turned to the cute culture as a means of subverting cultural expectations. “One of the reasons women choose to stay in the interim period of shōjo [females in the period between puberty and marriage] is the limited range of alternative paths available for women who aspire to pursue a career after completing education,” Kumiko Sato wrote in her essay “A Postwar Cultural History of Cuteness in Japan” published in Education About Asia in 2009, which aimed to make sense of the kawaii culture’s influence on young people, namely, young women. “Women thus embrace the harmlessness and innocence of shōjo by enthusiastically consuming cute merchandise, while delaying their roles as wives and mothers.”
Kawaii culture is classified by sweet, almost childlike fashion with maximalist touches. It’s almost as if a cupcake with a mountain of frosting was turned into an inspired clothing trend. As Sato discussed in her essay, late ‘80s literary and media depictions of kawaii showed female characters “struggle to achieve family bonds and youth freedom,” which helped mark a shift in understanding of what women could be and become. (It later went on to become “dark kawaii,” which made sense of even more shifting cultural norms.)
If you’ve ever felt like not growing up or, at least, escaping from the adult world, kawaii likely speaks to you. Marked by a love of stuffed animals, pastels, ruffles, and pretty much anything soft and adorable, it’s borderline impossible not to love and obsess over sweet kawaii fashion.
Now, the only thing you need is a credit card on hand and some creativity to buy into the trend.
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Now that you have your kawaii fashion down pat, all you have to do is get started on your collection of manga.
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Regarding the concepts used in the article "Fashion Forward: 7 Kawaii Outfit Ideas That Are As Cute As Can Be," let's discuss them one by one:
Kawaii Fashion
Kawaii fashion is a style that originated in Japan and is characterized by its sweet and childlike aesthetic. It incorporates elements such as pastel colors, ruffles, bows, and cute accessories. The term "kawaii" means "cute" or "adorable" in Japanese. Kawaii fashion has become popular not only in Japan but also in other parts of the world, including the United States. It is often associated with a sense of playfulness and a desire to escape from the adult world .
Hello Kitty
Hello Kitty is a popular character created by the Japanese company Sanrio. It is a white cat with a red bow and no mouth. Hello Kitty has become an iconic symbol of kawaii culture and is often featured in kawaii fashion and merchandise. The character was first introduced in 1974 and has since gained a large following worldwide. Hello Kitty represents the cute and innocent aesthetic that is central to kawaii fashion.
Kawaii Aesthetic Outfit Ideas
The article provides several outfit ideas that embody the kawaii aesthetic. Here are some examples:
- School Girl Uniform: A pink Sailor Moon-style uniform that is synonymous with kawaii style.
- Tennis Skirt: A pleated skirt with bows that can be paired with other items in your wardrobe.
- Frog Face Hoodie: An oversized hoodie with a cute frog design for comfort and style.
- Candy Pink Bloomers: Pastel pink shorts with ruffles that add to the cute aesthetic.
- Vintage Dress: A dress with a Peter Pan collar and neutral shades that can be styled in a dark academia aesthetic.
- Black Lolita Dress: A gothic twist on kawaii fashion, featuring laces, frills, and black shades.
- Hello Kitty T-Shirt: A casual kawaii outfit featuring a Hello Kitty design.
These outfit ideas showcase the versatility of kawaii fashion and how it can be adapted to different styles and preferences.
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